David McKenzie
Dave brings the security side: leadership, operations, transformation, incident response, CNI, managed security, and the experience of making security work when the stakes are high.
WE'VE BEEN AROUND THE BLOCK.
Between us, we've spent 50+ years in cybersecurity, across security operations, incident response, product, marketing, leadership, transformation, and growth.
We've worked inside companies at very different stages. We've built things, fixed things, launched things, survived things, and occasionally wondered why anyone thought that particular plan was a good idea.
Along the way, we've learned a few things about what makes technology companies work, where they get stuck, and what tends to happen when the people solving the problem aren't close enough to the reality.
Cyber Increment exists to put that experience to work.
SECURITY AND GROWTH SHOULD TALK TO EACH OTHER.
Security shapes what a technology company can credibly promise.
Marketing shapes how that promise reaches the market.
When those worlds understand each other, good things happen.
Cyber Increment brings them together through two complementary practices: Cybersecurity and Marketing + GTM.
TWO DISCIPLINES. ONE CONVERSATION.
Samantha Swift
Sam brings the market side: product, positioning, GTM, customer insight, international expansion, and the experience of turning technical substance into something the market can understand and value.
Security and growth don't have to operate in separate rooms.
THE XP DIDN'T COME FROM CHEAT CODES.
50+ years gives you a lot of stories. More importantly, it gives you pattern recognition.
We've seen strategies succeed and fail, watched markets shift, dealt with incidents when the theory met reality, built products, led teams, entered new markets, and learned where the expensive mistakes tend to hide.
And we're still learning.
New technology, new threats, new markets, new ways of working. Every challenge adds something to the XP.
WE'VE EARNED THE XP. NOW YOU GET TO USE IT.
STILL CURIOUS.
We've spent decades learning how things work. We're still interested in finding out how they could work better.
New technology, new markets, new problems, new ideas. Every one adds to the XP.
Cyber Increment brings the experience to know what matters, and the curiosity to keep looking.