Skip to content

01 / MARKETING + GTM SERVICES

PICK YOUR POWER-UP.

Defined marketing and go-to-market engagements built around the problem you need to solve and what you need to walk away with.

From focused diagnostics and strategic projects to ongoing fractional leadership, we bring senior marketing experience where it can make the biggest difference.

EXPLORE SERVICESTALK TO US

02 / START HERE

FIND THE RIGHT STARTING POINT.

Start with the problem. We’ll worry about what to call the engagement.

03 / DEFINED ENGAGEMENTS

GTM DIAGNOSTIC

Work out where to focus before deciding what to fix.

A focused assessment of your current go-to-market approach, designed to surface the strongest opportunities, areas of friction, and assumptions that need testing.

Best for: Leadership teams that know something needs attention but aren’t yet sure where the biggest opportunity lies.

Typically covers

  • Product and proposition
  • Market and buyer
  • Positioning and category
  • Credibility and authority
  • Routes to market
  • GTM capability
Outcome
An independent assessment, prioritised findings and recommendations, and a clear view of what deserves attention next.
Timeline
1–2 weeks

GTM PERFORMANCE BOOST

Find what’s holding growth back and decide what to fix first.

A deeper look at your existing GTM engine, from positioning and ICP through to channels, funnel performance, and conversion.

Best for: Companies with an established GTM motion that isn’t performing as well as it should.

Typically includes

  • Current GTM, funnel, channel, and performance analysis
  • ICP and positioning review
  • Competitive and category analysis
  • Key friction points and opportunity areas
  • Prioritised 90-day action plan
  • Recommended owners and measures
Outcome
A clear view of where performance is being lost, where the strongest opportunities sit, and what should happen over the next 90 days.
Timeline
3–4 weeks

POSITIONING POWER-UP

Turn technical substance into a story the market understands, remembers, and buys.

For strong products and services whose positioning has become muddy, generic, overly technical, or simply stopped landing.

Best for: Companies that need to sharpen how they explain who they’re for, why they matter, and why buyers should choose them.

Typically includes

  • Customer and stakeholder interviews
  • ICP and buying-group refinement
  • Competitive positioning and alternatives
  • Value proposition and positioning framework
  • Messaging architecture and proof points
  • Objection handling
  • Core company descriptions and elevator pitch
  • Homepage messaging direction and sales narrative
Outcome
A positioning and messaging system your marketing, sales, product, and leadership teams can use.
Timeline
4–6 weeks

GTM PLAYBOOK

Build the commercial foundations for what comes next.

A practical blueprint for who you’re selling to, why they buy, how you’ll reach them, and what happens next.

Best for: Early-stage, repositioning, or scaling technology companies that need their commercial foundations built or rebuilt.

Typically includes

  • ICP definition, prioritisation, and buying committee
  • Market, category, and competitive context
  • Positioning, value proposition, messaging, and proof
  • Buyer journey and priority routes to market
  • Channel, demand, content, event, community, and PR priorities
  • 90-day execution roadmap
  • Indicative budget, KPIs, and measurement framework
Outcome
A complete Cyber Increment GTM Playbook designed to be used, updated, and worked from.
Timeline
6–8 weeks

PIPELINE POWER-UP

Focus demand on the things most likely to move pipeline.

When the proposition is credible but demand isn’t translating into enough commercial opportunity, we work out where the leaks, dead ends, and missed opportunities are.

Best for: Companies with credible positioning and a pipeline problem.

Typically includes

  • Demand and funnel analysis
  • Channel and campaign performance
  • Buyer journey and conversion analysis
  • Channel prioritisation
  • Campaign territories and concepts
  • Content and activation map
  • Conversion recommendations
  • Measurement framework and 90-day demand plan
Outcome
A clearer demand strategy and practical plan for where to put budget, effort, and attention next.
Timeline
4–6 weeks

04 / LAUNCH MODE

LAUNCH MODE

PRODUCT & FEATURE LAUNCH ACCELERATOR

Give the launch more than a launch date.

For new products and major features that need a market story, coordinated execution, and a plan for what happens before, during, and after launch.

Also suitable for company launches, rebrands, and significant category moves.

Best for: Teams preparing for a launch that matters and wanting product, marketing, sales, and market activation pulling in the same direction.

Typically includes

  • Launch audience and objectives
  • Narrative, messaging, and campaign concept
  • Content and channel plan
  • PR and media angles
  • Analyst, influencer, community, and partner opportunities where relevant
  • Sales enablement requirements
  • Launch calendar and ownership
  • Success measures and reporting plan
Outcome
The story, plan, responsibilities, and measures needed to take the launch to market.
Timeline
4–8 weeks

05 / CONTINUE?

FOUND YOUR POWER-UP?

Tell us what you're working on and we'll take it from there.

TALK TO US

06 / ONGOING LEADERSHIP

NEED SOMEONE TO OWN IT?

FRACTIONAL CMO

Senior marketing leadership without the full-time CMO hire.

For companies that need ongoing strategic ownership, executive marketing leadership, and someone accountable for keeping GTM moving.

Fractional CMO engagements can cover marketing and GTM strategy, executive and board input, team and agency leadership, budgets and priorities, campaigns and launches, and performance.

ONGOING ENGAGEMENT

EXPLORE FRACTIONAL CMO

07 / CUSTOM BUILD

CUSTOM BUILD.

Some problems don’t come neatly packaged.

We can combine engagements into a broader programme built around what you’re trying to achieve. Shared discovery, research, and workshops keep the work connected and remove unnecessary duplication.

READY PLAYER ONE

Get the commercial foundations in place before scaling spend.

For early-stage companies building or tightening their first repeatable GTM motion.

LAUNCH SEQUENCE

Connect positioning, launch strategy, content, sales enablement, PR, and market activation around a product launch, major repositioning, or category move.

08 / ADVISORY

GOT THE TEAM, BUT WANT ANOTHER SENIOR BRAIN IN THE ROOM?

Advisory is for leadership teams that already have people doing the work but want experienced external input, challenge, and perspective.

That might mean pressure-testing a strategy, helping navigate a particular commercial decision, providing specialist input around positioning or GTM, or acting as a senior sounding board for your marketing leadership.

The scope and cadence are shaped around what you need rather than forcing the work into a predefined package.

09 / CONTINUE?

NOT SURE WHERE TO START?

You don't need to diagnose the problem before talking to us.

Tell us what's happening, where you're trying to get to, and what's getting in the way. We'll work out whether there's a sensible way for Cyber Increment to help.

BOOK A CALLGET IN TOUCH
EXPLORE THE MARKETING + GTM PRACTICE