01 / MARKETING + GTM

BE THE ONE TO BEAT.

Senior marketing and GTM leadership for cybersecurity companies whose next move needs a different playbook.

Bring market swagger to technical substance.

FRACTIONAL CMO / RESOLUTIONARY / STRATEGIC ADVISORY

START A CONVERSATION

02 / CHANGE STATE

PLAY A BIGGERGAME.

What works at one stage of a company’s growth won’t always carry it through the next. The market gets bigger, the competition gets tougher, and what you need from marketing and GTM changes with it.

Cyber Increment brings a wider view of the board, then turns that perspective into a focused strategy for what happens next.

Cyber Increment provides senior marketing and GTM leadership for cybersecurity companies, including Fractional CMO leadership, positioning, messaging, buyer strategy, and go-to-market strategy.

03 / PICK YOUR MODE

Pick your mode.

Focused

Strategy built from ground truth.

Resolutionary starts with discovery. We get underneath the product, market, buyers, ambitions, and what's already in play before deciding where the work needs to go.

What follows is a prioritised GTM strategy and playbook shaped around what's already in play, rather than a predetermined marketing checklist.

Positioning, messaging, ICPs, buyer journeys, market expansion, product marketing, channels, events, PR, analyst relations, and measurement can all come into scope. Discovery decides where the work goes.

EXPLORE GTM SERVICES

DISCOVERY / DIAGNOSIS / PRIORITIES / GTM PLAYBOOK

Fractional CMO

An extra seat at the bridge.

Bring experienced CMO leadership into the business at the level, pace, and commitment you need.

Sam works as part of the leadership team, owning marketing direction and connecting product, market, sales, and company strategy. That can mean leading the existing team, building capability, setting priorities, shaping GTM, and weaving marketing into the decisions that shape the business.

EXPLORE FRACTIONAL CMO

MARKETING LEADERSHIP / GTM / TEAM LEADERSHIP / EXECUTIVE + BOARD

Advisory

Mission control for the hard calls.

For founders, CEOs, CROs, product leaders, and marketing teams who want experienced perspective around a decision, direction, or opportunity while keeping ownership of the work.

Bring Sam in to pressure-test positioning, work through market expansion, challenge a GTM strategy, untangle a product-to-market question, or add another senior perspective when the decision could use one.

FOUNDER ADVISORY / GTM / POSITIONING / PRODUCT + MARKET

04 / CAPABILITIES

CLAIM YOUR TERRITORY.

POSITIONING + MARKET STRATEGY

Know what you stand for, who needs it, and why they care.

We get underneath the product, the market, the buyers, and the competitive landscape to find the position the business can credibly own.

That can mean sharpening positioning and messaging, defining ICPs and buyer journeys, reframing the category, finding a stronger market angle, or working out where an expansion opportunity really sits.

The aim is a position the market can understand and the business can actually deliver.

PUT THE STRATEGY IN PLAY.

GTM + ACTIVATION

Turn strategy into market momentum.

We connect the big decisions to the work that gets them into the market, whether that's a launch, a new category, an expansion, a campaign, an event strategy, or a new way of reaching buyers.

That can include GTM strategy, launches, campaigns, ABM, events, partnerships, content, PR, analyst relations, and measurement, with priorities set around what the business is actually trying to achieve.

Every move has a purpose.

COMPLETE THE CIRCUIT.

PRODUCT + MARKET CONNECTION

Make the product make sense to the market.

Product teams know what they're building. Marketing knows what the market is saying. Sales hears what buyers are asking. The useful stuff happens when those signals actually connect.

We bring those perspectives together through product marketing, customer insight, product strategy, sales enablement, messaging, and feedback into the product itself.

Technical substance should travel all the way to the buyer.

05 / XP

WHERE THE XP WAS GAINED.

~100MENDPOINTS: Managed security technology protecting roughly 100 million endpoints, giving you product and market experience at serious scale.
25+YEARS IN CYBER: From technical support and incident response through product management, product strategy, product marketing, and CMO leadership.
HUNDREDSOF BREACHES: Supported hundreds of organisations through the aftermath of security incidents, bringing customer reality into product and marketing decisions.
40+MARKETS: Taken cybersecurity companies into 40+ international markets, working across different buyers, competitive environments, and routes to market.
MACHINE LEARNING,IN PRODUCTION: Brought machine-learning detection capabilities to life and into production at consumer endpoint scale.

06 / PLAYER SELECT

SAMANTHA SWIFT

MARKETING + GTM

Sam took the scenic route to becoming a CMO.

Across 25+ years in cybersecurity, she's worked across technical support, incident response, product management, product strategy, product marketing, and executive marketing leadership.

She's helped shape security products, supported customers through breaches, built machine-learning capabilities at enormous scale, and taken cybersecurity companies into international markets. Her particular strength is connecting the technical reality of a product with the commercial reality of the market.

MEET SAM

07 / FROM THE FIELD

FROM THE FIELD.

MARKETING + GTM / WATCH

WHAT'S THE PLAY?

Got a market, product, or GTM challenge you want to get your head around? Tell us about it.

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