Your marketing team understands marketing. But do they understand your market?
Understanding marketing and understanding the market you’re selling into are two different things. For technology companies, that distinction matters.
Ideas worth sharing.
Practical thinking on cybersecurity, marketing, GTM, and building stronger technology businesses.
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Featured insight
Guides, straight answers, and field notes
Everything's changed because of AI. Except it hasn't.
Can we please stop bludgeoning cybersecurity buyers?
Brand awareness has a branding problem
Go deeper into talks, conversations, and ideas from the field
You Scored 46: when SOC metrics stop meaning anything
Choose Your Own: five years of security lessons
Talks, podcasts, interviews, and articles published elsewhere
A real-world deepfake job applicant #01
Cyber All Day with Michael Virgone
WATCH (opens on an external site)I Do Love To Be BSides the CSIDES
Security Visionaries / Netskope
LISTEN (opens on an external site)Cyber Diaries Podcast E19 - David McKenzie @ Damn Good Security
Cyber Diaries Podcast
LISTEN (opens on an external site)